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Papers On Advertising Issues
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Liquid Candy Wars / Coca-Cola Versus Pepsi
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6 pages in length. It is a well-known fact that Coca-Cola and Pepsi have gone head to head in competitive business for many years, and have struggled to lure the consumer away from each other. Although Coca-Cola has maintained a healthy lead over Pepsi, Pepsi is in fact becoming a formidable opponent. This paper examines the tactics used by Coca-Cola and Pepsi and looks at the diverse strategy used to attract the attention of the customer. Bibliography lists 6 sources.
Filename: JGAcolas.rtf
Broadcast Media Advertising / The Choice To Ban Ads?
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12 pages in length. Advertising is a company's primary means by which to sell its product; without television or radio advertising, businesses would have significantly less ability to successfully market their wares. However, there are guidelines even for such a seemingly innocuous concept as plugging one's product, for the advertising industry has become a well-versed and slick operation all its own. Through the years, a distinctive trend has been established with regard to the various methods advertisers employ in order to outshine the competition. Some of these practices are looked upon as being instrumental within such a cutthroat environment; others, however, are viewed as inappropriate and unacceptable. The writer discusses the fact that while the broadcast media are the focal points for such a vast array of advertising techniques, they does not reserve the right to censor public consumption. Bibliography lists 7 sources.
Filename: BroadBan.wps
Can Broadcast Media Reject Ads ?
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A 6 page essay detailing arguments concerning whether or not broadcast media (Tv, radio, etc;) should be allowed to reject advertisements based upon their content. (Comm/Media, Law, and Advertising). Bibliography lists 12 sources.
Filename: Broamark.wps
"Am I Thin Enough Yet?"Sharlene Hesse-Biber
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(3 pp) Am I Thin Enough? is the "question" half
of a 1994 book title by Sharlene Hesse-Biber.
The "rest of the story," Hesse-Biber claims, may
be found by looking at The Cult of Thinness and
the Commercialization of Identity. Although she
doesn't directly accuse anyone she feels that
there are societal forces at work, which are
detrimental to women's health. Everyday,
women are given the message that how they look is
more important than how they think.
Filename: BBthinn.doc
"Branding" & Advertising
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An 11 page research paper that examines the relationship between establishing a brand name, i.e., "branding," and advertising. Numerous experts acknowledge that successful "branding" of a product or service is intrinsic to achieving and retaining customer loyalty. Bibliography lists 6 sources.
Filename: khbradv.wps
"If You Hate Periods, You'll Love Pamprin"
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A 5 page paper that challenges the
advertisement of Pamprin, which states that "If you hate periods, you'll love Pamprin."
The paper presents a study to investigate the claim. Bibliography lists 4 sources.
Filename: RApamprin.wps
'Got Milk?' Campaign
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5 pages in length. The writer discusses the 'Got Milk?' campaign as it relates to the future of milk consumption. Bibliography lists 1 source.
Filename: TLCmilk.wps
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