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Papers On Advertising Issues
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Ad Analysis / Advertising Winn-Dixie's Marketplace Supermarket
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A 6 page paper analyzing a full page advertisement appearing in the October, 1998, issue of Southern Living. The paper discusses the marketer's use of image, including color, issues of class and gender and how their services can allow a 40-ish mom to study for her final while using Marketplace non-grocery services to keep her family from missing out on the other things she might otherwise be doing, including making dinner and a birthday cake. Every mother doing something besides mothering is concerned that she does the one without leaving the other undone. This advertisement reflects this stance in its images, and shows respect for those feelings and responsibilities, and does it all through an image that conveys upper-middle class comfort. No bibliography.
Filename: Winndix.wps
Ad Analysis – Martha Stewart Everyday Colors®
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A 6 page paper analyzing a full-page advertisement appearing in the August-September, 2003 issue of Budget Living magazine. The advertisement is for Martha Stewart Living Omnimedia’s line of Martha Stewart brand paint colors. The paper assesses the advertisement for appropriateness for the audience and effectiveness in its message, concluding that it meets both conditions. Bibliography lists 1 source.
Filename: KSadvMarStew.rtf
Advertisement Analysis / Three Hotels
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A 9 page essay that comparatively analyzes print advertisements for three different hotels. The analysis looks at the structure and content of the advertisement and identifies the target audience for each advertisement with evidence to support the writer's conclusions. Socio-cultural and subliminal messages are explored for each ad. Bibliography lists 5 sources.
Filename: Ad3hotel.wps
Advertising & Public Opinion
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A 6 page essay discussing the relationship between advertising and public opinion. The writer uses Calvin's Klein's alleged "teen sex" ads as a primary case-in-point. Bibliography lists 6 sources.
Filename: Adpublic.wps
Advertising - An Overview
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Advertising – An Overview: This 8-page essay provides an overview of advertising in the United States since the 1950’s. In addition, ideas relevant to puffery are examined. As annoying as they can be, adverts provide a service that is both more cost effective and broader in scope than personal selling. Bibliography lists 2 sources. SNAdhist.doc
Filename: SNAdhist.doc
Advertising - GEICO And AFLAC
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A 5 page paper that discusses advertising strategies of the two companies. How successful has GEICO's gecko been and how successful has AFLAC's duck been? Did the icons increase sales? Both have branded themselves to these images. One author said that great brands have personality and GEICO has personality. AFLAC's duck is so popular, the company had to establish rules for its use. These are the issues this essay discusses. Limited data are reported to justify conclusions. Bibliography lists 9 sources.
Filename: PGgcoaf.rtf
Advertising Agency Contract Brief:
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This 11 page paper assumes that an advertsing agency is about to sign a client and this paper serves as a detailed explanation of the proposed contract. Furthermore, the paper also explains why each section of the contract is included in terms of the theory behind the includion. Bibliography lists 4 sources.
Filename: GSAdbref.rtf
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