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Papers On Advertising Issues
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Advertising Dictates Our Perception of Masculinity and Femininity
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A 6 page paper on how advertising tells us what is masculine and what is feminine, and the costs to society and individuals of that representation in relationship to Jean Kilbourne's "Still Killing Us Softly" and Naomi Wolf's "The Beauty Myth." Bibliography lists 7 sources.
Filename: Killsoft.wps
Advertising Does Not Cost Too Much
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3 pages outlining 10 reasons why advertising does not "cost too much." Excellent ideas for debates.
Filename: Advtcost.wps
Advertising During Times Of War
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A 6 page paper on how companies need to market and advertise their products and services during wartime. Examined in the paper is how advertisers often have to switch their ads around to include more war themes and express certain patriotic themes. Bibliography lists 5 sources.
Filename: Warads.wps
Advertising Ethics -- An Oxymoron?
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An 8 page paper asking just where advertising professionals should draw the line in their methods to protect their future, and how much responsibility the manufacturers of legal 'vices' have in ensuring that their messages are directed to the proper target, and not put forth in an effort to recruit just one more generation of addicts to their products. One observer says that increased pressures on tobacco advertising prohibition forces the tobacco companies to find new ways to convey their message, and that they could well feel forced to participate in subliminal advertising as one after another of their existing advertising paths are blocked. The paper also addresses sexually exploitative advertising. Bibliography lists 7 sources.
Filename: Advethic.rtf
Advertising Fallacies
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A 3 page research paper/essay that discusses the details of several ads aimed at male consumers that use fallacious arguments. Bibliography lists 2 sources.
Filename: khmalfal.rtf
Advertising Fixed Base Operations Aviation
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A 3 page paper discussing apt locations for a new private airport to place advertising for the first few months of its existence. The paper recommends that the company market itself both to businesses and pilots, as each has a voice in the destination point of private aircraft. The paper recommends that the company advertise for at least six months in both the National Business Aviation Association (NBAA) Update and Forbes magazine. Bibliography lists 3 sources.
Filename: KSadvFBOairSvc.rtf
Advertising for the Twenty-First Century
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This 9 page paper examines three companies: Amazon.com, Proflowers, and The Gap in terms of its advertising. Several ads are discussed. Recommendations are made. Bibliography lists 9 sources.
Filename: SA41121.rtf
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