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Advertising in Singapore
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An 8 page paper discussing concepts that advertisers need to heed when advertising in Singapore. The bottom line for marketers planning the promotional aspects of the marketing mix in Singapore is that though Singapore is indeed an integral part of the “mysterious” Asia, in pragmatism and practicality the people of Singapore are less comparable to people of some of Singapore’s Asian neighbors. The people have worked hard to raise their standard of living over the past 40 years and they demand quality and value in the items that they choose for themselves. Informative advertising is well accepted in Singapore, but advertisers need to remain aware of the people’s ability to cut through “spin” if they are to reach the greatest success possible with advertising in Singapore. Bibliography lists 8 sources.
Filename: KSmktgAdvSing.rtf
Aer Lingus Case Study
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This 24 page paper looks at the Irish airline Aer Lingus and considers it marketing and strategy. Written in five parts that paper examines how the company has managed to place customers first so effectively, how knowledge of their customers buying behaviours have helped with decision making processes, the use of customer perception in marketing, the value of relationship marketing and how this may be implemented at Aer Lingus. The bibliography cites 21 sources.
Filename: TEaerlingus.rtf
Aer Lingus; Porters Five Forces Analysis
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This 3 page paper is a concise analysis of the Irish airline; Aer Lingus, using Porters Five Forces model looking at the rivalry among existing competitors, the threat of new entrants, the power of buyer, suppliers and the attraction of substitutes.
Filename: TEaerlingp5.rtf
Africa and International Systems;
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This 24 page paper considers the international relations and trading position of Africa with its unique problems and developments and the way that these are manifesting themselves political as well as economically in both the domestic policies as well as international relations. The paper includes consideration of the economic, political and social problems and uses country case studies of Kenya and Zimbabwe to illustrate many of the points raised. The bibliography cites 19 sources
Filename: TEafrica.wps
Against Globalization
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A 7 page paper that first defines globalization and then discusses opposition to globalization. There is a large and diverse group of individuals and organizations that strongly oppose globalization on a number of grounds, one of which is the destruction of the environment. This is the objection that involves the IMF and World Bank directly. The points against globalization are outlined and discussed. Bibliography lists 6 sources.
Filename: PGantigl.rtf
Air Canada
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This 14 page paper examines Air Canada, which came out of bankruptcy in 2004. The paper performs a PEST analysis and a Porters Five Forces analysis and then looks at the resources of the company including a financial examination. The paper ends by considering the strategic fit based in the analyses already presented. The bibliography cites 18 sources.
Filename: TEaircanada.rtf
Air New Zealand
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This 10 page paper examines the strategy of Air New Zealand. This airline company has had a difficult history, especially with the collapse and bankruptcy of Ansett. The paper uses Porters Five Forces model to examine the strategy and progress of the company and consider its position in the airline industry. The bibliography cites 11 sources.
Filename: TEAirNZ1.rtf
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